I was hired by Nine Inch Nails to help with design on the Not The Actual Events EP. This is a portion of the campaign referred to as the Physical Component. When you bought the high resolution FLAC version of the EP, a black envelope containing this would show up at your house at a later, undisclosed date. When the envelope was opened a set of lyrics cards were revealed that were covered with an unnamed black powder. This powder inevitably got on both the cards and the recipient creating a unique interaction with the artwork for everyone. To me the idea of the artwork leaving a messy and dirty mark on the user fit perfectly with the music and lyrics of the EP.
Creative/Visual Director: John Crawford [NIN]
Production: Jeff Anderson [Artist In Residence]